Best Tech Marketing Agency in Thailand and Singapore.
BOA is one of the Best Tech PR and Marketing agencies in Thailand and Singapore creating the best new users acquisition digital marketing campaigns for leading brands and companies in Asia.
We produce innovative consumer Tech Creative PR and Marketing campaigns for new brand and products including Artificial Intelligence. • AR & VR Development. • IoT Development. Cyber Security. Game Tech. • Consumer Tech. Gaming and Gadgets. • DevOps. • Progressive Web Apps. • Robotic Process Automation. • ChatGPT • Metaverse Tech.
Tech Marketing Services.
Our Consumer Tech Marketing Services include • New User Acquisition Marketing. • PR Media and Marketing Campaigns. • Google AD Advertising. • Tech App Marketing Campaigns. • Tech Digital Video Marketing. • • Branding and Identity Design. • Website Content Creation.
Top Tech Trends in Asia 2024.
The world is experiencing a time of increased momentum in emerging technologies and trends. In addition, the consumer retail tech industry is transformed with exciting changes and digital innovations.
Despite talks on the revival of the high street, changing consumer behaviors have shifted from offline to online, and have become more channel agnostic. Retailers are now leveraging Artificial Intelligence (AI) and other cutting-edge technologies to streamline operations and improve efficiencies. As we progress into the year, these are the top trends to be aware of to stay ahead of the competition.
1: Life and AI.
Health and Wellness has been a trending topic and brands are perking up to make it a business priority. Tech gadgets for improved sleep, health and fitness monitors are now created to integrate into both wearables and smart home devices. In 2022, the market size of wearable medical devices in the Asia-Pacific region amounted to $3 billion US, with a market forecast annual growth rate of 20% by 2026. Companies are also showing interest in incorporating AI and healthcare into smart home devices.
2: Smart home products.
Two in Ten people in Asia owns smart home devices, including smart speakers, smart security devices and smart utility products, and these are soon becoming a new normal. With smart devices becoming a part of everyday life for many, the race has been well and truly on from the likes of Google, Amazon, and many other brands to deliver the best of the best in futuristic smart home devices.
3: Innovation, The future of transport.
With over 20% of online internet users in APAC planning to purchase a car before Q1 2023, companies are now scrambling to paint a picture of how relationships with cars may change. An average of 70% of people in APAC agreed that increased automotive connectivity would be more beneficial for automotive users.
4: Sustainability and Consumer Values.
Sustainability is the buzzword on most peoples lips. The climate crisis has emerged as one of the most pressing issues of our time. In Asia, 40% of internet users want brands to be more eco-friendly. Sustainability is a key pillar for most consumer electronic brands but the tech industry is just at the beginning of this journey.
5: Metaverse brand integration.
It’s predicted that as more brands adopt their spot in the metaverse, they will move beyond simple activation and work to create seamless solutions for their consumers, creating real solutions to real problems, not just for the sake of technology. The metaverse isn’t going to arrive as the result of a major technological breakthrough – instead, it will find a way to seamlessly integrate into everyday work and life.
6. Cutting-edge payment methods.
The continuous growth of e-commerce has been accompanied by the increasing number of payment options offered on the market. Shifting from the Buy Now, Pay Later trend, cryptocurrency payments will continue to become widely adopted by retailers both in the online and offline space. Furthermore, new cryptocurrency wealth has increased the affluence of young, tech-savvy people, with brands looking to attract this new group of affluent consumers, and it's no surprise that over 50% of investors in Asia have invested in cryptocurrencies, enabling them to both fiat and cryptocurrency payments.
Top Selling Tech Products in Asia 2024.
1: Logitech Astro A50 X.
1:Acer Swift Go 14.
3: Apple MagSafe Charging Case (USB‑C) for AirPods Pro (2nd generation).
4: Withings ScanWatch Nova.
5; Eve Play First Audio Device.
6: Samsung Secret Stylish Music Frame.
7: Apple Vision Pro.
8: Evie Ring Health monitor.
9: Samsung Ballie Companion Robot.
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