DEFI MARKETING INNOVATION IN ASIA

DeFi DEX Creative Marketing Agency in Asia.

Blue Orange Asia is a leading DeFi Decentralised Financial Applications and DEX Digital Marketing Agency in South East Asia servicing clients in Singapore, Thailand, Kuala Lumpur, Malaysia, HCMC Vietnam and Hong Kong.

Our DeFi and DEX Creative PR Marketing Services include  1: DeFi New User Acquisition Marketing Campaigns.  2: DEX PR Media Outreach Campaigns.  3: DEX Token Investor Campaigns. 4: Programmatic Advertising. 5: Social Media Campaigns on Discord, Twitter X, YouTube and Telegram. 6: Branding.  7: new Brand Creation. 8: Brand Strategy. 9:Video Productions - Video Marketing. 10: Community Management.

What is DeFi.

Decentralized finance (DeFi) is an emerging peer-to-peer financial system that uses blockchain and cryptocurrencies to allow people, businesses, or other entities to transact directly with each other. The key principle behind DeFi is to remove third parties like banks from the financial system, thereby reducing costs and transaction times. DeFi is an umbrella term for financial services on public blockchains, primarily Ethereum.

What is DEX.

A DEX (decentralized exchange) is a peer-to-peer marketplace where users can trade cryptocurrencies in a non-custodial manner without the need for an intermediary to facilitate the transfer and custody of funds.

Asia has seen a surge in DEX Tokens. DEX tokens have risen in value and adoption due to a number of factors, including increased interest in real-world asset tokenization and web3,the DeFi boom of 2020-21 and the growth of DeFi users.

DeFi in Singapore.

Decentralised finance is a fintech financial technology based on secure distributed ledgers similar to those used by cryptocurrencies. DeFi challenges this centralised financial system by empowering individuals with P2P peer-to-peer digital exchanges. All transactions are recorded on a public and immutable ledger, removing the need to pay such institutions a service fee for each transaction.

DeFi eliminates the fees that banks and other financial companies charge for using their services. Individuals hold money in a secure digital wallet, can transfer funds in minutes, and anyone with an internet connection can use DeFi.

DeFi Growth in Asia.

Southeast Asia is emerging as a popular destination for DeFi entrepreneurs hunting for high growth startups in the space.  Crypto activity has grown over 600% in a year thanks to a boom in DeFi. In addition, more than 550 blockchain companies are now headquartered in Singapore and South East Asia.

A few years ago, digital concepts like artificial intelligence, data-driven marketing and voice search engine optimisation were simply ambitious ideas.  However, today they are mainstream choices in digital trends.

The demographics of Southeast Asia are very favourable for Web 3.0 projects, with a young populations who understand the fin -technology. As  a developing economy the financial aspect of defi and crypto provides a lot of incentives for innovators to participate.

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Leading DeFi Companies in South East Asia.

1: Huboi. Huboi is a Seychelles-based cryptocurrency exchange. Founded in China, the company now has offices in Hong Kong, South Korea, Japan and the United States. In August 2018 it became a publicly listed Hong Kong company.

2: TenXTenX is a crypto payment platform in Singapore that consists of a wallet, physical debit card, bank account, ATM access, and more. The company’s mission is to make cryptocurrencies spendable in real life.

3: Singapore Life:  Singapore Life (Singlife) is a life insurance company regulated by the Monetary Authority of Singapore. It was built to provide a better insurance experience by using technology.

4:  Omise:  Omise is a leading online payment gateway in Thailand, providing a wide range of processing solutions for digital business needs. In 2017, the company held a US$25 million ICO for its Omise Go division to develop a next-generation decentralised payment network.

5: M Service: M Service is a fintech startup that focuses on providing financial services to the low income population in Vietnam. The company operates MoMo, a popular mobile, electronic wallet and payment application in Vietnam.

How DeFi is Changing Banks.

By leveraging the power of Ethereum’s decentralised infrastructure, DeFi protocols bypass traditional financial intermediaries and connect users directly to the markets and services they need. 

In the process, DeFi is birthing a new paradigm for banking, lending, and trading that could upend the centralised status quo. DeFi applications are built on decentralised protocols and are available to anyone with an Internet connection. 

While DeFi is still in its early stages, it has the potential to upend the traditional banking system. DeFi could make financial transactions cheaper, faster, and more secure by eliminating central intermediaries.

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