MOBILE APP MARKETING AGENCY IN THAILAND.
Blue Orange Asia creates innovative app marketing agency campaigns in Bangkok Thailand, South East Asia. We service mobile app clients across Asia in Thailand, Singapore and Malaysia. Our creative Universal App Campaigns deliver the most installs and users at the lowest CPI Cost per install and CPA Cost per action.
We employ the best advertising strategy including app store optimization, new user acquisition and data analysis to optimise your visibility,engagement and app growth in Asia.
MOBILE APP CLIENTS IN ASIA.
BOA services clients in the app market segments of • iGaming • Video Games • Cryptocurrency Exchanges • Fintech • Financial Services • Digital Banks • Smart Tech • Gadgets • P2E Metaverse Games • Healthcare • Sports • Fitness • Diet and Nutrition • E-Commerce • FMCG • Beauty • Skincare • Hospitality • Hotels, Travel and Tourism • Fashion Apparel • Luxury Brands.
We also develop user friendly applications on the best app platforms. These including Appery.io, Mobile Roadie, The App Builder and Appy Pie. Personalized apps that enhance user engagement and experience.
OUR APP MARKETING SERVICES.
• Universal App Marketing Campaigns. Our UAC campaigns run on machine learning delivering outstanding CPI and CPA performance. UAC use the google suite of media that includes Google ADS, YouTube and App Stores, generating million of installs.
• App Store Optimization Campaigns.
• App Video Marketing.
• Social Media Campaigns on YouTube, Twitter X, Facebook, Telegram.
• App PR Media Campaigns. We publish original public relations press releases on top tier news media; getting your app seen first, top of google.
• Apple Store and Google Play Store Advertising.
• Mobile Commerce.
The Growth of Apps in Asia.
Asia is the fastest growing mobile-first app market. The combination of better telecom infrastructure and the rise of budget centric smartphones has contributed to an explosive growth in the region’s app install market. Mobile in-app advertising is currently the fastest growing form of digital advertising. Leading App market segments in Asia include Health,Wellness, Sports, Fitness, Dietary and Nutrition, Finance and Crypto.
App growth is driven by the rise of super apps, increased engagement with messaging and social media, and a growing focus on finance and e-commerce. Super apps like WeChat, Grab, and Gojek are dominating the market, offering a wide range of services within a single platform.
Additionally, social media apps like TikTok and messaging apps like WhatsApp continue to be popular, driving engagement and user growth. The market is also seeing a surge in finance and e-commerce applications, particularly in Southeast Asia. With apps like Shopee and DANA Dompet Digital Indonesia gaining popularity.
App Marketing Trends in Asia.
This year, it is expected the total number of app downloads will reach over 280 billion. The world of mobile applications is dominated by numerous Google and social media applications. Key marketing trends include,
• AI-Powered Personalization. AI will be used to create highly personalized user experiences, analyze user behavior, and predict user needs. This will lead to more targeted marketing campaigns and improved user engagement.
• Super Apps. These all-in-one platforms are gaining significant traction in Asia, offering a wide array of services from ride-hailing and food delivery to digital payments and e-commerce.
• Social Media and Messaging. Apps like TikTok, Instagram, and WhatsApp continue to be popular in Asia, driving user engagement and adoption.
• App Store Optimization. ASO will remain a crucial aspect of app marketing as app store searches are a significant source of app downloads.
• In App Purchases. In-app purchases will continue to be a major revenue stream for app developers.
• Short-Form Video: Short-form videos on TikTok, Instagram Reels and YouTube will continue to be popular.
• Finance and E-commerce. Finance apps and e-commerce platforms are experiencing significant growth, with apps like Shopee, DANA, and Grab expanding their offerings.
• Shift towards Mobile First. Mobile app usage is on the rise with smartphone adoption expected to reach over 90% in Asia by 2030.
THE DIFFERENT TYPES OF MOBILE APP.
IOS and Android apps are an integral part of our lives today. There are 6 types of apps that include • Lifestyle apps • Social media • Utility • Games/Entertainment apps • Productivity apps • News information.
APP INSIGHTS ASIA.
With hundreds of apps launched daily, the following insights will enable your brand to stand out better in app stores.
1. 5G wireless technology is a top trend in app development. 5G network speeds are 100 times faster than 4G networks.
2. Augmented Reality AR integration has been a developing trend for a few years now.
3. Foldable Devices have emerged in smartphones as brands give their customers larger screen sizes without increasing overall device size.
4. App Commerce is making purchases or selling products and services using a mobile device. It typically relies on native mobile apps, and should not be confused with e-commerce.
Contact us now, we'll show you the best way to generate millions of app users.
[email protected] | +66 (0) 2 231 8047