Hospitality Hotels Travel Tourism Brand Marketing

Hospitality, Hotels, Travel and Tourism Brand Marketing Agency Thailand.

With extensive experience in the Hospitality, Hotels, Travel and Tourism industry, Blue Orange Asia has been producing award winning brand marketing and PR campaigns for leading brands in Phuket, Thailand, Vietnam, the Maldives and Singapore since 1998.  We are also a leading advocate for Eco Friendly Environmental and Sustainable projects in the region.

Luxury Property Resorts in Asia.

One of the first hotel resort launch marketing projects was the Hilton Hotel and Resort, Rangali Island in the Maldives. Today, this outstanding destination property brand is the Conrad Maldives. 

In additon, we produced the brand identity and marketing campaign for the Banyan Resort and Golf Club in Hua Hin, ThailandBanyan Golf Club is regarded as one of the top 3 premier golf venues in Asia.  From hotel brand creation, to new resort openings, apps and food and beverage concepts, we have the creative expertise to brand and market your business better.

Our Brand Marketing Clients.

We create original marketing campaigns that consistently grows your company values, recognition and reputation.  A few of the clients we have managed, serviced and delivered outstanding brand marketing for, include

1: Crest Eco Friendly Property Resort in Phuket: Brand Creation and Sustainability Marketing.  A unique creative campaign for an inspiring eco luxury resort catering to the discerning traveler. Our campaign communicated the he four distinctive pillars of sustainability. Human, social, economic and environmental.

2: Accor 'M Gallery' Hotel Muse in Langsuan, Bangkok. We produced an award winning branding and launch marketing campaign for this passionately independent modern brand. 

3: The Legends Golf and Country Club in Johor, Malaysia.  New Membership Advertising Campaign. Located in beautiful Sedenak, Johor, The Legends Golf & Country Resort, set on 1,200 acres of freehold land, offers world-class golf courses in an unparalleled resort setting. The Legends is a master planned resort, comprising golf courses designed by Jack Nicklaus and Arnold Palmer; a superb equestrian centre, as well as a complete range of sporting, leisure, entertainment and resort facilities.

4: Marketing for THE ROYAL VILLAS at Royal Phuket Marina Luxury Waterfront and Retail Development in Phuket. An elite collection of only five waterfront estates, each with direct access to their own 23 metre private yacht berth. Inspired by the natural colours of surrounding seascapes, the villas recreate a tropical modernity with freshness and forward looking appeal. 

5:  Hilton Hotel Bangkok Launch Campaigns. We developed a contemporary launch marketing campaign for this premium hotel brand in the heart of Bangkok, including all supporting F&B outlets.

Brand Marketing Services.

Our Integrated Hospitality, Hotel Resort Property, Travel and Tourism services include;

1.  Hotels, Travel and Tourism Branding.   

2. New Brand Creation. 

3. Property Project Management and Set Up.   

4. SEO Optimised PR Media Campaigns.   

5. Brand Marketing.   

6.  Google Advertising.   

7. Programmatic Advertising.   

8. Brand Audit and Consultancy. 

9.  Direct Sales for your Website or Apps. 

10. SEO.   

11. Photography.   

12. Corporate Video Marketing Productions. 

13. Social Media Community Management. 

14. Hotel and Resort Pre Opening Sales and Marketing. 

15. Direct Sales Booking Channels. 

16. CRS Central Reservation System Sustainability Programs. 

Hotel Property Brand Marketing Trends in Asia 2024.

1. Personalised guest first websites. One of the biggest trends of 2023 is websites and apps that are 'guest first'.   This mean creating a brand website with bespoke tailored content to encourage direct website bookings. Positioning yourself as an expert in your field as well as providing a unique website experience.

2: Video Content.  Compelling Video content in key social channels such as YouTube, Facebook and TikTok is still growing every year. According to a survey by Word Stream, a third of all online activity is spent watching videos and engaging in their content.  Therefore,  original video marketing is an essential trend that needs to be in your sales and marketing strategy in 2024.

3: Health and Wellness.  Another growing hospitality sector is health and wellness hospitality.  As we see hotels becoming increasingly more of an experience in 2023, health and wellness tourism is one emerging luxury hotel marketing trend expected to soar.with the emphasis on providing a unique customer experience.

4. Influencer marketing. This is one of the new trends in hotel marketing. When it is done well you can reach a huge new audience simply by offering a famous influencer a complimentary stay at your hotel property in return for the influencer posting original endorsing content.

5. Loyalty schemes.  Loyalty schemes are a strategy that is used to attract guests and encourage repeat business by offering unique stays and a better guest experience.  Hotel brand loyalty point schemes are another excellent way to build your loyalty scheme.

How to Market your Brand Better

Contact Us Now, We'll Show You How.

[email protected] | +66 (0) 2 231 8047