Creative Branding Agency in Bangkok.

Blue Orange Asia has been creating better brands in Thailand South East Asia since 1998.  As an award winning creative agency, we design original branding identity in Bangkok and Phuket Thailand, as well as in HCMC Vietnam, The Maldives, Kuala Lumpur, Malaysia and Singapore. 

Branding Segments.

We have worked with leading brands in many market segments including Coffee and Craft Beers, Healthcare and Wellness,  Beauty and Skincare, Dietary and Nutrition, Insurance and Ice Cream.  Our innovative team deliver a better value brand experience for you and your customer.

How to Build a Better Brand.

In today's competitive world, branding is now more important than ever. A well conceived brand identity with clear positioning, personality and point of difference creates infinite benefits and value for your company, way beyond the physical assets. 

In addition a brand creates trust, customer loyalty and long term business retention.  Furthermore, it enables you to stand out from your competitors.  Brands also provides your employees with clear direction and motivation as well as making new business growth and acquisition far easier.  

The Importance of Brand Experience.

Advances in AI, Chat GBT and digital technology are reshape the way customers engage with brands, so it is now vital to present a consistent brand experience across every media channel and touch point.  Moreover, the most popular brands today use a combination of positioning and strategy to build long term relationships with their customers.  These experiences help deliver  better brand engagement and performance.

Our Branding Clients in Asia.

1. Banyan Resort and Golf Club Hua Hin Thailand Corporate Identity.  Banyan is recognized as one of the top 3 golf club in South East Asia.  We designed a lifestyle golf brand symbolic of the resort's vibrant heritage and location. Our identity featured a stylised logo font, contemporary photography and graphic visual layouts. As well as all supporting brand marketing materials to reflect the unique personality of this outstanding golf venue. 

2. Brand Concept and Design for the Crest Eco Friendly Hotel Resort and Spa in Phuket Thailand.  Set amongst a lush rain forest on the west coast of Phuket, and derived from a concept of ‘Sky, Earth and Ocean’, the Crest Environment Green Sustainability Hotel design is an inspiring luxury resort catering to the discerning traveller. Our Crest Nature inspired Identity System provided a foundation for consistent communication throughout the resort as well as the F&B outlets.

3. Eucerin Beauty Skincare Branding.  Eucerin is the dermatologist-recommended skincare brand based on honest skin science. It restores skin's health, giving you the confidence of healthy skin and is one of the most trusted brands in the world. BOA developed a new brand line for Eucerin in Asia.  Eucerin is a trademarked brand of Beiersdorf AG.

4. Scalini Italian Signature F&B Restaurant Identity at the Hilton Hotel Bangkok.

Scalini is a compelling Italian-American restaurant inspired by classic Italian eateries in New York in the 1930’s.  With this in mind, we crafted a cutting edge design that reflected the sophisticated atmosphere of this unique dining experience.

5.  Chabaa Thai RTD Ready to Drink Natural Fruit Juices Rebrand. Inspired by the therapeutic nature of Fen Shui and water. Chaaba identity expresses the health and wellness feeling that consumers experience from this refreshing beverage.

6. BitDD Crypto Exchange Digital Brand ID.  Established in Kuala Lumpur, Malaysia, BitDD is one of the fastest growing exchanges in Asia serving over 500,000 customers.  We branded this tech company with a compelling corporate identity.

7. Allianz Insurance. Allianz Insurance is one of the largest general insurers in the world and part of the Allianz Group. Our designers created a innovative new insurance product awareness campaign in Asia.

8.  Haagen Dazs Ice Cream.  Häagen-Dazs is an American ice cream brand, established by Reuben and Rose Mattus in 1960. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in New York, on November 15, 1976.   We designed an innovative brand activation concept for a consumer retail event at Impact Arena in Bangkok.

Our Creative Services.

1.  Brand Audit, Analysis and Consultancy.

2.  Immersive Brand and Product Identity Creation.

3.  Concept Creation and Storytelling.

4.  Corporate Branding.

5.  Web 3.0 Branding.

6.  Brand Strategy.

7.  Positioning.

8:   Brand DNA and Visual Expression.

9.   Sales and Marketing Collateral.

10.  Brand Manual and Tool Kit.

11. Annual Report Design.

12. SKU Packaging Design. 

13. Website Design.  

14.  FMCG Consumer Retail Branding.

Free Audit.

A free brand audit and consultancy service that helps you understand where your brand is now, where you want to be in the future, and how to get you there.  Our consultation includes,

  • Marketing research to identify industry trends, insights and opportunities.
  • Developing your positioning, personality and unique points of difference.
  • Developing an outstanding brand strategy.
  • Creating your original brand ID and messaging.
  • Preparing a detailed proposal.

Branding Trends.

Blue Orange produces contemporary brands that stand out from the crowd and get you seen and chosen first.  How we interact with modern brands is changing.  In Asia, consumers now tend to look for a more bespoke user experience that resonates with their values.  This is why it is important to develop a brand that is ahead of the times.  Six top branding trends in 2024 include

1: Sustainability Branding.

Eco sustainability branding is surging in Asia.  It is the process of creating an identity, product, service or business that reflects special added value in terms of environmental and social benefits to our planet.  In addition green brands demonstrate socially responsible environment care.  This helps to build a positive reputation and foster a strong sense of community among customers who share similar values.

2: Immersive Branding.

An Immersive brand experience includes are a powerful tool for companies to connect with their target audience on a deeper level, establish an emotional connection, and leave a lasting impression, such virtual reality (VR) simulations, interactive art installations and 360-degree videos.

3: Visual Branding.  Brands stand out better visually with animated logos, videos and photography that have more stylised look and feel.

4: Personalised Branding.  Authenticity is essential for brands that want to connect with customers better.  Brands will start to speak more personally and in real time like humans by engaging in social community issues such as the environment or green initiatives.

5: Bold Colours.  Expect to see increasingly vibrant retro colour combinations across branding and graphic design. Designers are now using clashing and contrasting tones more to make an impact.

6: Minimalism.  This is where the identity design will start to look visually more simple and pure. We will see brands that are a lot more aesthetically appealing.

Start your Journey to Building a Better Brand Today.

Contact Us Now, We'll Show you How.

Tel: + 66 (0) 2 231 8047  |  [email protected]