Blue Orange Asia Blog.

Benefits of Branded Content.

People are bombarded with ads on a daily basis from multiple media channels. Consumers today look for content either to solve a problem or to be entertained. So branded content represent a great opportunity to connect with your audience and advertise better.

INCREASED ENGAGEMENT. When consumers watch branded content their brand recall is 100% higher compared to normal advertising. In addition, viewers are 50% more likely to seek out information about the brand in the future. Branded content gives you the opportunity to show your customers you are willing to put them first. So rather than just focusing on sales you can develop a stronger sense of trust.

Better Brand Positioning.

By having a core positioning and offering insight into your values and why you exist, it gives you a chance to connect and strengthen relationships with customers . No other brand can copy your story. So being authentic will make you stand out as a more engaging company.

Outstanding Ideas.

It's always great to see original advertising ideas that connect and engage an audience. The advertising idea has always been at the heart of every successful campaign. When advertising is done well it's memorable and effective. Over 80% of campaigns tend to fail because they don't contain an original advertising idea and therefore don't generate real engagement. Consumers are exposed to over 5,000 Ads a day. You only have 5 seconds to excite your audience. So how do you connect and convert a sale in only 5 seconds? Create outstanding advertising ideas.

BOA Produces the Disney Asia Calendar.

Blue Orange was chosen to produce the Disney Asia Calendar. The concept for the year was 'Disney Princess', featuring 12 famous Asian celebrities who each portrayed one of 12 Disney princesses. All depicting a classic key visual scene from the respective movies. The celebrities were chosen from the Philippines, Thailand, Singapore and Malaysia and participated in photography dressed as a famous Disney character. In addition, we produced a corporate film which was aired on the Disney Channel in Asia.

Blue Orange Asia Wins Best Agency Award.

Global Brands Magazine takes this opportunity to congratulate Blue Orange Asia on winning Best Creative Digital Marketing Agency Thailand at the Global Event Ceremony. The award recognizes outstanding creativity and performance in the advertising ndustry.

D&AD Awards.

Entries are open for this year's D&AD Awards. A premium award show for creative advertising excellence is now accepting submissions. Shows like D&AD, Cannes Festival and Clio provide great opportunities to promote your clients work as well as improve brand visibility and grow your business network.

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