BOA Blog

Benefits of Branded Content.

People are bombarded with ads on a daily basis from multiple media channels on their Facebook feeds, TV, Google ads or billboards. Consumers have now become accustomed to skipping ads or ignoring them completely. People look for content either to solve a problem or to be entertained. So branded content advertising represent a great opportunity to connect with your audience while marketing your brand.

INCREASED ENGAGEMENT: The best branded content seeks to be consumed passively and often gets better results compared to traditional advertising because of this. When a consumer watches branded content their brand recall is up to 65% higher than with display ads. And viewers are 20% more likely to seek out information about the brand in the future. Research also found that branded content was two times more memorable than display advertising.

BRAND TRUST: Consumers have more choice than ever today and because of this they have become extremely receptive to what brands can offer them. Branded content gives you the opportunity to show your customers that you are willing to put them first. So rather than just focusing on sales and profits, you can develop a stronger sense of trust

IMPROVED BRAND POSITIONING:

Unlike traditional ads, branded content videos offer business the opportunity to tell a story that represents the values they want to associate with their brand. Video content brings emotion and humanity to your brand and ultimately forges lasting connections with your audience. Brand storytelling weaves together the facts and emotions that your brand encapsulates. By offering an insight into your values and why you exist, it gives you a chance to connect with new customers and strengthen relationships with existing ones. No other brand can copy your story. So being authentic will make you stand out from the crowd as a more engaging brand.

Outstanding Advertising Ideas.

It's always great to see original advertising ideas that connect and engage an audience. The advertising idea has always been at the heart of every great advertising campaign and is the difference between 5,000 engagements and 5 million. When advertising is done properly it is memorable and effective. Why do over 70% of digital marketing campaigns actually fail ? Because they do contain an original advertising idea and therefore attract very little engagement. The average person is exposed to over 5,000 Ads a day. You only have 5 seconds to engage and excite your audience. So how do you connect and convert a sale in only 5 seconds? Create awesome advertising ideas.

Blue Orange Asia Produces the Disney Asia Calendar.

BOA was chosen to develop and produce the Disney Asia Calendar. The concept for the year was 'Disney Princess', featuring 12 famous South East Asian celebrities who each portrayed one of 12 Disney film princesses. All depicting a classic key visual scene from the respective movies. The celebrities were chosen from the Philippines, Myanmar, Thailand, Indonesia, Singapore and Malaysia, and participated in a photo shoot dressed as a famous Disney character. The photo shoot was also made into a film production which aired and was promoted on the Disney Channel in Asia.

Blue Orange Asia Wins Best Agency Award Asia.

Global Brands Magazine takes this opportunity to congratulate Blue Orange Asia on winning Best Creative Digital Marketing Agency Thailand at the Global Brand Awards Ceremony. This award recognizes outstanding creativity and performance in the advertising and digital marketing industry.

D&AD Awards.

Entries are open for this year's D&AD Awards. A premium award show for creative excellence in advertising and design is now accepting submissions for 2021. Shows like D&AD, Cannes Festival and Clio provide great opportunities to promote your clients work as well as improve brand visibility and grow your business network.

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