Video and Film Production Process in Bangkok Thailand.
During the initial consultation process, our creative production team will talk to you in detail about your aims and objectives and what you want to communicate in your Video or TV commercial production. Clients usually want to advertise a new brand, product or service that communicates their positioning, unique selling points and reasons to buy. Once we have a clear brief, we will then pitch creative ideas and concepts to the client. After agreeing on a great idea, script and storyboard we will then prepare for pre production.
The video pre-production includes script writing, location scouting, prop collection, hiring actors, equipment renting and creating shot-lists. The pre-production stage is when all of the scheduling is created. Commercial shoots are planned precisely down to the minute, because time is money. If a shoot runs long, hiring actors, renting equipment and reserving locations will inflate the budget.
The filming of the video or commercial takes place during the production phase. The film director coordinates the shoot with the producer using the concept storyboard and shot list. Actors and supporting members will give multiple takes for dialogue and actions specified in the script and storyboard. Some film and TV commercial productions can take a day or multiple days of shooting, depending on the length of the production and the intricacy of the script. Once all of the shots are filmed, the director sends the film files to the editor for post.
Post-production is where the magic happens and includes all creative video editing, sound editing and exporting of the film rushes. Video editing is performed on a non-linear editing system. The footage is reviewed, and the best performances from the actors are put together by the editor. Once all of the editing is completed, the sound is mixed to make the audio levels even. Music and sound effects are finally added to the commercial. Once completed, it is exported to hard drive and delivered to the client in the requested formats and length, ready for airing.