Web3, Crypto Exchange Marketing, PR Agency in Vietnam.
BOA is a leading Blockchain Cryptocurrency Exchange Marketing and PR Agency in Ho Chi Minh City, Vietnam. We help web3, fintech start ups and existing companies scale up in Vietnam by providing bespoke advertising and PR campaigns.
Your Expert User Acquisition Partner.
As one of the most experienced crypto agencies in Southeast Asia for over 12 years, leading brands partner us because we provide a proven effective digital asset strategy that generates thousands of high value trading users for your platform.
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How We Market Crypto in Vietnam.
Breaking into Vietnam’s market is harder than you think. Vietnam is one of the most active crypto markets in the world. But most global projects fail because they don’t understand local platforms (Zalo, Telegram, TikTok) don't use local PR and they lack trust with the Vietnamese audience.
Our Proven Solution. We build local trust and turn it into real users. We combine local KOLs with top regional crypto PR and community growth (Telegram, Discord). This guarantees your project launch is credible and trusted.
We partner tier one news media in Vietnam including Cointelegraph • Coindesk • Forbes Asia • Bloomberg.
Our Clients.
Our clients include 1: OKX Exchange. 2: Stake Crypto Gaming. 3: One Asia Network Software . 4: Shiba Inu Mcoin. 5: BitFuFu Cloud Mining. 6: Bitget Wallet.
We service brands in the sectors of CEX Exchanges • AI Tokens • Digital Wallets • Payment Gateways • Gaming & Apps • Fintech • Software and Security.
Our Crypto Marketing Services.
1: Vietnam Market Entry. Strategy and positioning for local audience. Messaging that resonates with retail investors
2: Influencer Campaigns. Vietnam-native influencers. TikTok, YouTube, Telegram.
3: PR Media Campaigns. Local and regional outlets: Cointelegraph, Coin98, WeTheIvy, e27, Blogtienao, Yahoo Finance.
4: Social Community Growth. Telegram & Discord management.
5: Paid Performance Advertising Google,Programmatic and Native AD networks optimized for leads, signups and retargeting.
Our Crypto Marketing Strategy in Vietnam.
We provide you with a comprehensive geowth strategy designed to position you as the preferred choice in your market segment. Our strategy includes
1. Define Your Target Audience. Identifying your audience needs enables you to tailor a strategy that resonates better.
2. Build a Compelling Brand Identity. A unique identity is the cornerstone of successful marketing. Develop a brand that reflects the values of your brand and create consistency across all media channels to establish trust and recognition.
3. Create Compelling Content. Content marketing plays a crucial role in engaging your audience. Produce high-quality PR and videos to provide high value.
4. Promote Social Media. Social media provides an excellent opportunity to connect with your audience on a personal level.
5. Optimise for Search Engines. SEO and GEO is vital for improving your website's visibility in search and AI summaries.
6: Partner Other Crypto Projects. This will expand your reach and attract a more targeted audience.
7: Stay Up to Date with Trends. Be at the forefront of industry trends. This positions your company as a leader.
Growth of Crypto Exchanges in Vietnam.
Vietnam is a market leader in cryptocurrency grassroots adoption. The country takes the top spot for the second consecutive year due to its high purchasing power, adoption of DeFi and peer to peer tools.
As one of the fastest-growing economies in Southeast Asia, Vietnam presents a fertile ground for cryptocurrency. The increase in middle class and expanding digital infrastructure contribute to the rising interest in alternative financial instruments like crypto.
Vietnam boasts a young and tech-savvy population with a high percentage of internet users. This demographic factor plays a key role in the adoption of cryptocurrencies. Because the younger generation is more open to exploring innovative financial technologies.
Leading Exchanges.
1. Bybit. Bybit stands out as Vietnam's top choice due to its 770 crypto assets, user-friendly features and fast deposit methods. Offering a secure and versatile platform for both new and seasoned investors.
2. Binance. This is best alternative platform and app in Southeast Asia
3. OKX. Best Vietnam staking exchange. Investors can buy bitcoin and other currencies on OKX. It operates across Asia in Hong Kong and the Philippines.
4. BitcoinVN. Bitcoin VN is Vietnam's premier exchange, dedicated to providing a safe, secure, and user-friendly platform.
Crypto Products in Vietnam.
In Vietnam, purchasing bitcoin and other cryptocurrencies is easy, Although it's yet to receive official recognition from the State Bank of Vietnam. Individuals and companies can engage in cryptocurrency activities, making use of popular payment gateways like bank transfers for transactions involving Vietnamese Dong.
MoMo is the most popular digital wallet in the country with over 22 million active users. Its primary product includes a mobile app that allows customers to conduct transactions directly from their mobile devices. It's accepted in over 80% of food and beverage outlets and 70% of supermarkets.
Vietnamese use cryptocurrency to access banking services which would otherwise be inaccessible. They invest and speculate with crypto as well as using it for money transfer remittances. Approximately 30% of the population own or have cryptocurrencies. Vietnamese use Bitcoin, although analysis shows that they spread the risk by holding at least two cryptocurrencies at any one time. The most likely age group to hold cryptocurrencies is the 25-34 year-olds.
Almost 90% of Vietnamese engage in decentralized finance activities. 70% engage in GameFi, 73% in nonfungible NFT tokens and 90% are involved in centralized finance.
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