Blue Orange Asia Advertising Agency has extensive expertise in the FMCG Fast Moving Consumer Goods market segment in Thailand Asia, servicing leading brands including Beiersdorf AG and Unilever.  Through our experience we have collected valuable data and information about this highly competitive retail industry.

FMCG Beauty and Skincare Products in Thailand are set to reach a staggering $4.4 billion by 2026.  The surge in demand for health and beauty driven anti-ageing products is due to the rapidly ageing population and rise in female consumer awareness regarding the benefits of self-care. This is driving  the growth of the Thailand beauty clinic derma skincare market. Based on demographics, the female segment accounts for more than three fifths of total share of skincare and cosmetic market in 2023.

The Anti-Ageing beauty skincare sector will also witnessed a massive growth.  The  awareness of anti-ageing products for the body and skin, such as serums and creams in the younger generation, is driving the market. The anti-ageing market is shifting toward multi functional products.  These products benefit consumers by fighting signs of ageing while taking care of skin on a regular basis at the same time.


When it comes to beauty and skincare innovation in Asia, Thailand leads the way with an outstanding choice of fast moving consumer beauty, haircare and cosmetics products from the best brands in the world. Leading best selling brands in Thailand include,

1: Beiersdorf AG.  A German multinational company that retails personal-care products.  Brands that include Eucerin, Labello, La Prairie, Nivea, Tesa SE and Coppertone.

2: L'Oréal S.A.   The world's largest cosmetics company with famous brands in the categories of skin care, sun protection, make-up, perfume, and hair care.

3: The Estée Lauder Companies Inc.  Estée Lauder  is an American multinational cosmetics company. A manufacturer and marketer of makeup, skincare, fragrance and hair care products, based in Manhattan, New York City.

4: Kao Corporation.  An FMCG cosmetics company in Tokyo, Japan with four segments including Living Care, Health and Beauty Care, Life Care, and Cosmetics.

5: Shiseido.  Shiseido provides high quality products in anti-ageing skincare, makeup and fragrance with 145 years of experience.

6: Olay.  Olay is an American skin care brand owned by Procter & Gamble, with a wide range of moisturisers, cleansers and serums, formulated with natural ingredients to give you healthy skin.

7: Unilever Group.  Unilever plc is a British multinational consumer goods company, with products including food, condiments, ice cream, beauty products, and personal care.


1. Metro Beauty Clinics Thailand.  Metro Beauty Centers are a leading local body and face beauty design brand based in Bangkok.  Their certified and reputed beauty treatments products include skincare repair, botox and derma stem cell lifts.

2.  Do Day Dream Public Company Limited.  Specialising in the manufacturing and distributing skin care and supplements. Since its foundation, Do Day Dream offers products under the health and wellness brand NAMU LIFE,”

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