FMCG BEAUTY SKINCARE MARKETING AGENCY IN BANGKOK THAILAND.
Blue Orange Asia Advertising Agency has extensive expertise in the Beauty and Skincare Product FMCG (Fast Moving Consumer Goods) segment in Thailand, Asia. We service leading brands including Beiersdorf AG, Clinique and Unilever.
Our Creative services include • Beauty, Skincare PR Media Outreach Campaigns • Influencer Campaigns • Product Video Productions • TV Commercials • Social Media Advertising Campaigns • New Product Marketing Campaigns • Programmatic Banner Advertising • Google ADs • YouTube Advertising.
With over 20 years of experience we have collected valuable data about this highly competitive retail industry. Beauty, Skincare and Cosmetic products in Thailand are set to reach a staggering $4.4 billion by 2026. The surge in demand for health and beauty driven anti-ageing products is due to the rapidly ageing population and rise in female consumer awareness regarding the benefits of self-care.
This is driving the growth of the Thailand beauty clinic derma skincare market. Based on demographics, the female segment accounts for more than three fifths of total share of skincare and cosmetic market in 2024.
Anti-Ageing skincare.
The Anti-Ageing skincare sector will also witnessed a massive growth. The awareness of anti-ageing products for the body and skin, such as serums and creams in the younger generation, is driving the market. The anti-ageing market is shifting toward multi functional products. These products benefit consumers by fighting signs of ageing while taking care of skin on a regular basis at the same time.
FAMOUS BEAUTY SKINCARE BRANDS IN THAILAND.
When it comes to beauty and skincare innovation in Asia, Thailand leads the way with an outstanding choice of beauty, skincare and cosmetics products from the best brands in the world. Leading best selling brands include
1: Beiersdorf AG. A German multinational company that retails personal-care products. Brands that include Eucerin, Labello, La Prairie, Nivea, Tesa SE and Coppertone.
2: L'Oréal S.A. The world's largest cosmetics company with famous brands in the categories of skin care, sun protection, make-up, perfume, and hair care.
3: The Estée Lauder Companies Inc. Estée Lauder is an American multinational cosmetics company. A manufacturer and marketer of makeup, skincare, fragrance and hair care products, based in Manhattan, New York City.
4: Kao Corporation. An FMCG cosmetics company in Tokyo, Japan with four segments including Living Care, Health and Beauty Care, Life Care, and Cosmetics.
5: Shiseido. Shiseido provides high quality products in youthful anti-ageing, makeup and fragrance with 145 years of experience in the industry.
6: Olay. Olay is an American skin care brand owned by Procter & Gamble, with a wide range of moisturisers, cleansers and serums, formulated with natural ingredients to give you healthy skin.
7: Unilever Group. Unilever plc is a British multinational consumer goods company with products including food, ice cream, beauty products and personal care.
POPULAR LOCAL THAI BRANDS.
1. Metro Beauty Clinics Thailand. Metro Beauty Centers are a leading local body and face beauty design brand based in Bangkok. Their certified and reputed beauty treatments products include skincare repair, botox and derma stem cell lifts.
2. Do Day Dream Public Company Limited. Specialising in the manufacturing and distributing skin care and supplements. Since its foundation, Do Day Dream offers products under the health and wellness brand NAMU LIFE.
FIVE BEAUTY SKINCARE TRENDS IN ASIA.
The concept of beauty continues to evolve, and the industry has been quick to react to the demands of consumers. Personal care companies are using technology and science in innovative ways. Key trends include
1. Continued Emphasis On Natural and Organic Ingredients. More than 70% of consumers are looking for environmentally friendly brands, and 60% are willing to pay more for sustainable products.
2. Hyper-Personalization with AI and AR. Over 70% of consumers expect to receive a unique personalized experience when they shop.
3. Biotech Innovations.The current biotechnology trend is taking the science of beauty to a whole new level.
4. Beauty Saleson TikTok and Instagram. 50% of social media users will make at least one purchase on a social platform this year.
5. Demand for Men's Beauty Products. TikTok has also been the key driver in this growing beauty trend.
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