Video Game Marketing Campaign Image in Thailand

Video Game Marketing.

Blue Orange Asia is a leading Video Game Marketing agency in Bangkok, servicing Mobile Game and Esports clients across South East Asia in Thailand, Yangon Myanmar, HCMC Vietnam, Phanom Penh Cambodia, Manila Philippines and Singapore, Hong Kong and Jakarta Indonesia.  Our partner agency Blue Orange UK in London services Game clients in the United Kingdom and USA.

Video Game Services.

We have launched IOS and Android games for recognised brands including Ubisoft and Tencent in South East Asia.  From mobile game app marketing to esports events and PR campaigns, we provide a highly targeted game marketing solution that optimizes downloads, installs and plays for companies in gaming genres including real time strategy games, action and sports, battle royale, role playing, racing games, fighting and simulation games.

Game Insights in South East Asia.

Market revenue for the region in 2021 is estimated to be over 5.5 billion USD. From this sum mobile games account for 70% of the market share, around 3.5 billion USD, thanks to the availability of mobile internet and the widespread use of smartphones.  The most popular distribution model for mobile games is free-to-play. The games market in South East Asia is comprised of six countries that generate 97% of the revenue. These countries are Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

Overall, Southeast Asia’s most popular game genre is strategy.  Over a third of the urban online population plays the strategy genre, and it’s popular across all three game categories (mobile,  console  and PC).

82% of the Southeast Asia’s urban online population are gamers.  Mobile is by far the most played platform in the region. Nevertheless, console and PC are popular and are also played by the majority of the online population: 80% play games on mobile.   68% play games on PC.  56% play on console.

There are a number of reasons why mobile is not only the biggest gaming segment, but also the fastest-growing.  Mobile Internet in SEA is more accessible than ever before; Smartphone penetration is on the rise, thanks to the influx of more affordable higher-spec devices;  More non-SEA-based publishers like Tencent, Gravity, and Square Enix are looking to leverage SEA’s growth potential.


[email protected] | +66 (0) 2 231 8047