With 8 billion people in the world, you may think that just running any type of advertising campaign is good enough. That couldn’t be further from the truth. Advertising trends shift all of the time and there are a lot of factors involved to reaching your preferred audience. Change in advertising channel preference and the emergence of new technologies are just a few of them. There’s a reason why top advertising automation software is always evolving and updating. Each version takes into account the latest new marketing trends. These include the continued increase in Video Content Advertising, Amazon E-commerce Advertising, Personalized Advertising, Social Media Engagement Advertising, Programmatic Advertising, Insight Driven Mobile First Advertising, and the rapid rise of Artificial Intelligence, Machine Learning. ML/AI in advertising has grown significantly over the last 12 months, allowing marketers to deliver targeted engaging ads to consumers. To optimize campaigns with better performance, brands have a huge opportunity to leverage AI-driven technologies that allow for more testing and ultimately smarter ad strategies.
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