Advertising Trends in South East Asia.

Advertising trends shift all of the time and there are a lot of factors involved to reaching your preferred audience. Change in media channel preferences and the emergence of new technologies are just a few of them. There’s a reason why advertising automation software is always evolving and updating. Each version takes into account the latest trend and how to target consumers better.

Advertising Trends in 2025.

1: Programmatic Advertising. 90% of all digital marketing in the USA is projected to include programmatic advertising. The automated buying and selling of online advertising and google's premier Demand Side Platform DV 360 Network.

2. Artificial Intelligence. Artificial intelligence (AI) powers all advertising. One of the quiet trends in digital marketing over the last few years has been AI being integrated into almost every digital marketing channel. To optimise campaigns with better performance, brands have a huge opportunity to leverage AI-driven technologies that allow for more testing and ultimately smarter strategies.

3: ChatGPT. ChatGPT is an artificial intelligence (AI) chatbot that uses natural language processing to create humanlike conversational dialogue. ChatGPT can help with a variety of tasks, including • Organizing or summarizing information • Helping with translation • Analyzing or generating an image • Inspiring creativity and sparking ideas Assisting with everyday tasks.

4. The Metaverse. The metaverse is a broad term that describes a variety of immersive virtual experiences taking place online. Big btrands like Burget King and Nike have announced metaverse experiences.

5: Video Content. A powerful tool for advertisers to craft memorable and shareable experiences with their target audiences.

6: Personalization. This has become easier to achieve thanks to advances in data and AI technologies

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