Fintech Marketing Campaign


Blue Orange Asia has extensive experience managing Fintech Financial Services brands in Bangkok Thailand, Singapore, Kuala Lumpur Malaysia and Hong Kong.   A few of our B2B fintech clients in Asia include  1: Viva Republica, in the Pay Tech category is one of the most successful AI companies in Asia.  2: Zerodha, SaaS category.  3: ING Digital Bank Financial Services. 4: Visa Platinum Credit Card.


From e-banking wallets, payment gateways to SME business, insurance and lines of credit, our Fintech creative services include 1: Lead Generation Campaigns. 2: New User Acquisition Advertising Campaigns. 3: Brand Audit and Consultation. 4: Integrated Marketing Campaigns. 5: B2B Funnel Marketing. 6: SEO Optimised PR Media Campaigns. 7: CRM.  8: Fintech Branding and Strategy.  9: Website SEO. 10: Google ADs.


The top fintech locations in Asia are Singapore and Hong Kong.  Singapore alone has over US$32 billion in funding from 1,730 investors and 612 fintech companies based in the country.  Ant Financial, the affiliate company of Alibaba, is the largest FinTech company in Asia Pacific. The company offers a wide range of financial services, including payments, loans, and insurance.

As digital technology evolves financial institutions and companies are looking to integrate blockchain and fintech systems into their business model. In addition, blockchain is playing a significant role in financial innovations and is the backbone technology driving the fintech revolution.  Fintech, API and AI, is empowering consumers to take charge of their financial lives, leading to much greater financial literacy than ever before.  Every time you go online to see your financial transactions, or use tools to manage your spending and investments, you are making use of the financial technology or fintech. 

Southeast Asia is now one of the fastest growing fintech markets in the world.  The  estimated market growth will be between $80 billion and $100 billion by 2022, outpacing other markets in the USA, UK and China.  One of the contributing factors to this rapid growth is in the region's insufficient financial inclusion. 

The World Bank data report highlights the fact that for so many people, there is a lack of access to basic financial tools in South East Asia.  The data mentions, in Indonesia only 50% of adults have formal bank accounts.  Furthermore, in the Philippines it is only 35% and in Vietnam 31%.  This makes it difficult for people to manage money, providing a great opportunity for fintech companies to offer innovative solutions for consumers without traditional banking, to sign up to financial tech services and improve their financial situation.


Fintech trends in Thailand and Singapore will include 1. Digital Only Banks; these are banks that only exist in the  virtual world and offers global payments, P2P transfers, contactless master cards and easy access to buy and exchange Bitcoin, Ethereum, and other cryptocurrencies.  2. Payment Innovations; Payment innovations in fintech have multiple components. These are mobile payments, contactless payments, mobile wallets,  identity verification technologies, AI, and machine learning for security.   3. Blockchain Becomes Dominant; fast, global in reach and with low processing fees, blockchain is on track to change the face of financial transactions worldwide. 


The most disruptive sectors in 2024 will be payments and SME lending. Fintech has changed the way people and businesses make payments, save their money, borrow and invest, as well as making it easier for SMEs to get small loans and credits anytime.

Fintech trends for 2024 include,

  • The market's largest segment will be Digital Payments with a total transaction value of US$198.80 bn.
  • The Neobanking segment is expected to show a revenue growth of 38.2%.
  • In the Digital Payments segment, the number of users is expected to amount to 490.59m by 2026.

Contact Us Now, We Will Show You the Most Effective Fintech Strategy in Asia.

BOA Digital

[email protected] | +66 (0) 2 231 8047