FINTECH MARKETING AGENCY.
Blue Orange Asia has extensive experience managing leading Fintech, Financial Services brands in Bangkok Thailand, Singapore, Kuala Lumpur Malaysia, HCMC Vietnam and Hong Kong in South East Asia. A few of our B2B fintech clients include 1; Viva Republica, in the paytech category, is one of the largest and most successful AI companies in Asia. 2; Zerodha, SaaS category. 3; HSBC Digital Bank Financial Services. 4; Visa Platinum Credit Card.
OUR FINTECH MARKETING SERVICES.
From e-banking payment gateways to SME business, loans, insurance and lines of credit, our Fintech B2B creative services include, 1: Lead Generation - New User Acquisition Advertising Campaigns. 2: Brand Audit and Consultation. 3: Integrated Marketing Campaigns. 4: B2B Funnel Marketing. 5: SEO Optimised PR Media Campaigns. 6: CRM. 7: Fintech Branding and Strategy. 8: Website SEO. 9: Google AD Campaigns. 10: UAC Universal App Marketing.
THE GROWTH OF FINANCIAL TECH IN SOUTH EAST ASIA.
The top fintech locations in Asia are Singapore and Hong Kong. Singapore alone has over US$32 billion in funding from 1,730 investors and 612 fintech companies based in the country. Ant Financial, the affiliate company of Alibaba, is the largest FinTech company in Asia and the Pacific. The company offers a wide range of financial services, including payments, loans, and insurance.
As digital technology evolves financial institutions and companies are looking to integrate blockchain and fintech systems into their business model. Blockchain is playing a significant role in financial innovations and is the backbone technology driving the fintech revolution. Fintech, API and AI, is empowering consumers to take charge of their financial lives, leading to much greater financial literacy than ever before. Every time you go online to see your financial transactions, or use tools to manage your spending and investments, you are making use of the financial technology or fintech.
Southeast Asia is now one of the fastest growing fintech markets in the world. The estimated market growth will be between $80 billion and $100 billion by 2022, outpacing other markets in the USA, UK and China. One of the contributing factors to this rapid growth is in the region's insufficient financial inclusion.
The World Bank data report highlights the fact that for so many people, there is a lack of access to basic financial tools in South East Asia. The data mentions, in Indonesia, only 50% of adults have formal bank accounts. In the Philippines it is only 35% and in Vietnam, 31%. This makes it difficult for people to manage money, providing a great opportunity for fintech companies to offer innovative solutions for consumers without traditional banking, to sign up to financial tech services and improve their financial situation.
Fintech trends in Thailand and Singapore and South East Asia in 2023 will include 1. Digital Only Banks; these are banks that only exist in the virtual world and offers global payments, P2P transfers, contactless master cards and easy access to buy and exchange Bitcoin, Ethereum, and other cryptocurrencies. 2. Payment Innovations; Payment innovations in fintech have multiple components. These are mobile payments, contactless payments, mobile wallets, identity verification technologies, AI, and machine learning for security. 3. Blockchain Becomes Dominant; Fast, global in reach and with low processing fees, blockchain is on track to change the face of financial transactions worldwide.
The most disruptive sectors in 2023 will be payments and SME lending. Fintech has changed the way people and businesses make payments, save their money, borrow and invest, as well as making it easier for SMEs to get small loans and credits anytime. Fintech data and trends for 2023 include;
- The market's largest segment will be Digital Payments with a total transaction value of US$198.80 bn in 2023.
- The Neobanking segment is expected to show a revenue growth of 38.2% in 2023.
- In the Digital Payments segment, the number of users is expected to amount to 490.59m by 2026.
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