Fintech Marketing Agency in Thailand; Asia.
Blue Orange Asia is an award winning fintech and financial marketing and PR agency in Bangkok, Thailand. With over 20 years of experience we service leading brands across Southeast Asia in Singapore, KL Malaysia, Philippines and Hong Kong. Our specialist team provide a cutting-edge digital strategy to help payment providers, neobanks, crypto platforms, and B2B SaaS brands scale across the region.
Your Fintech Thought Leadership Partner in Asia.
With deep understanding of Thai and Asian finance, we don’t follow trends. We shape them. In a cluttered marketplace, authority is earned. So we position your financial technology business better. Helping you earn trust, drive demand and scale revenue as an industry leader.
Contact us now. We'll show you how.
Marketing Fintech in Southeast Asia is a very unique proposition. Because it is defined by a young mobile-first population have bypassed traditional credit cards in favour of advanced digital wallets and interoperable QR code systems. SEA consumers prefer all-in-one applications (like Grab, GoTo, and Shopee) that combine payments, lending, insurance and e-commerce, offering a synergistic ecosystem.
Clients.
BOA helps companies translate their value into campaigns that resonate and convert. Our clients include,
1. Viva Republica. Viva is a South Korean AI fintech brand. Best known for creating the popular financial "super app" Toss. Toss integrates money transfers, payments and investing into a single platform for millions of users.
2. Aspire. Aspire is an all-in-one platform for modern businesses helping over 15,000 companies in Asia save time and money with global payments.
3. ING Neo Bank. ING primary businesses are retail banking, commercial and investment banking.
4. Prosper. Prosper is one of the leading apps in the p2p lending market.
5. Air Wallex. A financial technology company providing an all-in-one solution for international payments.
Our Fintech Marketing Services.
From B2B banking software to lending apps and e-wallets our creative services include,
1: Fintech New User Acquisition. Inbound leads to sales campaigns.
2. Fintech App Marketing. We grow you super app user base on lipay, WeChat Pay, Grab integrated payments, banking and wealth management.
3. Financial B2B & B2C Product Marketing.
4. Fintech PR Campaigns. Advertorials and press releases published on top news media in Asia, Bloombeg, Fintech Times and Forbes.
5 Fintech SEO and GEO. We get your product seen top of google search results and top of AI summaries on chatgpt, claude and gemini.
6. Payment Gateway & Digital Wallet Advertising.
7. Social Media Campaigns. Lead generation on LinkedIn, Meta, Discord, Telegram.
8. BNPL Marketing. Buy Now, Pay Later is a rapidly growing payment lending sector. Leading brands include Atome, Grab, Kredivo and Shopee.
9. Fintech Branding and Consultancy.
10. Fintech Growth Marketing Strategy and Plans.
11. Paid Advertising. Google Ads and Native Programmatic.
Financial Tech in Asia.
Asia Pacific is home to the highest number of fintech industries in the world. With some of the biggest players globally based in the region. The Asian fintech industry comprises of mature markets like China, as well as smaller emerging markets. The top locations are Singapore and Hong Kong. Singapore has over 35 billion USD in funding from over 1,800 investors and 620 fintech companies based in the country. Ant Financial, the Chinese affiliate company of Alibaba is the largest Fintech company in Asia Pacific.
Fintech Philippines.
The Philippine fintech landscape is experiencing rapid growth, driven by high digital adoption, a young population, AI-driven lending, e-wallet dominance (GCash/Maya) and regulatory support for digital banking. The market is booming in digital payments, lending and wallets. Notably with unicorn GCash leading and global firms like Revolut launching there.
As digital tech evolves companies are now integrating blockchain into their business model. Blockchain is playing a significant role in financial innovations and is the backbone technology driving the fintech revolution. API and AI is empowering consumers to take charge of their lives, leading to much greater financial literacy than ever before.
Types of Financial Apps in Asia 2026.
1: Super Apps. All in one tintegrate payments, lending,and wealth management. Major categories include mobile wallets (GoPay), lending (WeLab), wealth-tech trading platforms and insurance tech.
2: AI-Powered Financial Co-Pilot Management. Personal finance management apps have evolved into automated AI financial co-pilots.
3: Neobanks and Digital Banking Apps. Digital-only banks focus on user-friendly interfaces, fee-free structures and specialized services such as 24/7 access to account features.
4: Real-Time Payment & Peer-to-Peer (P2P). These apps have become the standard for consumer payments, featuring instant 24/7 transfers and settling transactions directly through digital platforms.
5: Payment Gateways. Used by e-commerce to allow users to pay with debit or credit cards using MasterPass, Paypal or LiqPay gateways.
5: Buy Now Pay Later. Embedded finance allow for seamless lending and payment options offering immediate credit and flexible payments.
South East Asia: Fastest growing fintech market in the world.
Estimated market growth will be between $80 billion and $150 billion in 2026. Outpacing other markets in the USA, UK and China. One of the contributing factors to growth is in the region's insufficient financial inclusion.
The World Bank data report highlights a lack of access to basic financial tools in South East Asia. Their data mentions in Indonesia only 50% of adults have formal bank accounts. In the Philippines it is only 35% and in Vietnam 31%.
This makes it difficult for people to manage money. In addition, it provides a great opportunity for fintech companies to offer innovative solutions for consumers without access to traditional banking. Enabling them to sign up to excellent new fintech products to improve their financial situation.
Fintech Trends in Asia.
1. Digital Only Banks. These banks only exist in the virtual world offering global payments, P2P transfers, contactless master cards and easy access to buy and exchange cryptocurrencies.
2. Payment Innovations. Payment innovations have multiple components, such as mobile payments, contactless payments, mobile wallets, identity verification, AI and machine learning for security.
3. Blockchain Becomes Dominant. Fast, global and low processing fees. Blockchain is changing the face of financial transactions worldwide.
Contact Us Now. We'll Show You How to Grow your Brand Better.
[email protected] | +66 (0) 2 231 8047