Fintech Marketing Campaign

BEST FINTECH MARKETING AGENCY SINGAPORE.

BOA over 20 years of experience in the fintech, software and financial services market sector in Singapore. We create B2B lead generation and sales campaigns that deliver better results and better customer retention for your business.

OUR FINTECH MARKETING SERVICES.

From digital payment gateways, API Software to SME business, our creative fintech marketing services include 1: B2B Lead Generation Marketing Campaigns.  2: SEO Optimised PR Media Campaigns. 3: Enriched Content Marketing (a tried-and-trusted method to engage an audience better).  4: Fintech Community Management.  5: Fintech Brand Audit, Analysis and Consultation.  6; Influencer Outreach Campaigns. 7: Funnel Marketing. 8:  CRM.  9:  Fintech Branding.  10: Fintech Strategy.  11: SEO.   12: Google Advertising.

Fintech marketing is an integrated strategy designed to communicate your financial services, app, API software or smartphone technology to your customers in a compelling way. When a Fintech campaign is implemented well, it significantly increases your company's new business opportunities by highlighting your product unique selling points and value.

An outstanding fintech strategy will

  • Drive more traffic to your app and website.
  • Encourage better customer loyalty.
  • Build a powerful social community.
  • Expanding your line of financial service offerings.
  • Strengthening your customer acquisition, generating more sales and revenue growth.

THE RISE OF FINANCIAL SERVICES IN ASIA.

Singapore is a global financial hub for Fintech in Asia.  In addition Singapore has become a magnet for fintech startups. With the huge Asian market close at hand, the city-state has enhanced its strategic importance for businesses with innovative technologies and services for smartphones.  In addition, Singapore has built strong technology capabilities, a highly educated workforce and a strong regulatory framework. These qualities come in handy for incubating fintech ideas that provide fresh solutions to the financial services industry and consumers.

According to CBI in 2024, there is more than 170 fintech “unicorns” or startups valued over $1.2 billion. This makes the industry very attractive to newcomers. Industry watchers and analysts are expecting another wave of companies in the next few years as we continue to see early fintech startup employees move on to start their own businesses.

The market's largest segment is Digital Payments with a total transaction value of US$20.95 billion in 2024.  An  average transaction value per user in the Alternative Financing segment is projected to amount to US$65 million in 2024. Furthermore, Neo banking segment is expected to show a revenue growth of 22.5%.

Leading Fintech Brands in Singapore include

1: Coda Payments. Coda Payments provides secure, cross-border monetization solutions for digital products and services.

2: Advance Intelligence Group. Advance Intelligence Group is a Singapore-based financial technology (fintech) company that uses artificial intelligence (AI) to create products and services for consumers, enterprises, and merchants.

3: Atome Financial Services.  Atome is one of Southeast Asia's leading digital consumer financing platform platform. Short for "Available to Me", Atome offers shoppers flexible payment solutions at popular online and offline retailers across categories like fashion, beauty, lifestyle, travel, fitness and homeware.

4: ShopBack. Shop Back is a cashback reward program available across the Asia-Pacific (APAC). It allows online shoppers to receive a small percentage of their purchases.

5: Nium. Nium is a Singapore-based fintech company that provides real-time API payments infrastructure for businesses:

6:  Bolt Tech.   Bolttech's globally scaled embedded insurance platform enables any business to expand their distribution capabilities to offer personalized insurance .

FINTECH TRENDS IN SINGAPORE.

1. Digital Only Banks. These are banks that only exist in the  virtual world and offers global payments, P2P transfers, contactless master cards and easy access to buy and exchange Bitcoin, Ethereum, and other cryptocurrencies.

2. Neo Banking.  Neobanking, though often used interchangeably with digital banking, is conceptually different. A neo bank exists solely online without any physical branches functioning independently or in partnership with traditional banks.

3. Artificial Intelligence.  The A.I. fintech market is projected to grow to $22 Billion by 2025,  A.I. is used to predict consumer behavior and enable effective buying of targeted and personalised products. This will offer multiple opportunities to marketers.

4. Payment Innovations. There are multiple components of payment innovations in fintech such as mobile payments, contactless payments, e-wallets, identity verification technology, A.I.  and machine learning for security.

5. Embedded finance.  Embedded finance is a new fin technology that will grow rapidly in 2024. The idea of embedded finance is to integrate payments for loans, insurance, debit cards, and investment instruments with almost any non-financial platform.

Contact Us Now, We'll Show you the Best Way to Scale Up your Fintech Business in Asia.

BOA Digital

[email protected] | +66 (0) 2 231 8047