PR Agency Bangkok | Digital PR Media Services Thailand.
Blue Orange Asia provides leading digital PR agency campaigns for brands in Bangkok Thailand as well as Malaysia and Singapore. We managing public relations, media outreach, press placements and sponsored content across Southeast Asia. Helping brands secure powerful coverage and search visibility through strategic digital PR outreach and high-impact storytelling.
Working with international and regional brands, we partner with top tier news media. Creating original PR content in Asia that gets your brand seen and read first. Top of google and cited on AI summaries.
Tier One PR Services & Strategy.
Our PR strategy builds a positive image for your business, growing your presence across the region Leading brands partner with us because we raise your brand awareness and engagement with compelling content that resonates with your target audience.
Contact us now. We'll show you how.
+66 (0) 2 231 8047 | [email protected]
Why Thailand.
Thailand is one of Southeast Asia's most influential media and consumer markets, making Bangkok a strategic hub for regional PR campaigns. International brands entering Thailand must navigate a media landscape spanning traditional Thai-language publications, fast-growing digital platforms and highly engaged social communities — outlets like Bangkok Post, The Nation, Thai Rath and Prachachat still shape public opinion, while influencer marketing and online news increasingly drive engagement across luxury, hospitality, healthcare and technology.
Effective PR here means running Thai-language and English-language communications in parallel, one for local audiences, one for international investors, expats and regional business readers. Brands that localize properly build stronger media relationships, greater credibility and wider visibility across Thailand and ASEAN.
Your PR Partner for Top News Coverage in Asia.
Blue Orange Asia combine insights, local knowledge and storytelling to deliver memorable results for your business. Every brand has a great story to tell. We make sure the right people hear yours by turning ideas into influence. Building real connections and conversions between you and your audience.
Global News Media.
We partner and publish your PR story on top google ranked media in Asia that includes • Bloomberg & Yahoo Finance • Forbes Asia & Financial Times • Straits Times & Bangkok Post • Nikkei News.
Our Creative PR Services.
SEO Optimized Public Relations Campaigns
Our PR campaigns are created for both journalists and search engines, combining strong editorial content, structured SEO and authoritative media placements to increase long-term visibility.
Digital PR
We secure high-quality placements on authoritative blogs, news sites and social platforms across Asia, generating earned media that builds trust and expands reach for brands entering or growing in Southeast Asia.
Press Releases, Advertorials & Features
A well-crafted press release frames your narrative for the right editors and decision-makers. We write to each outlet's editorial standards, from Thai-language media to titles like Forbes Asia and the Financial Times, to inform and convert.
Media Outreach & Distribution
Getting your story written is only half the battle. Getting it published on the right platforms is where impact is made. Blue Orange Asia has established relationships with top-tier editors and journalists across Thailand, Singapore, Malaysia and APAC.
Media Buying & Sponsored Content
Strategic media buying secures premium paid placements alongside your earned PR coverage, extending reach across the platforms your audience already trusts. See our dedicated Media Buying page for how we plan and manage campaigns across print, digital and broadcast in Thailand and across Asia.
PR Strategy & Consultancy
From original messaging to execution we amplify your business trust online.
Thought Leadership & Content Creation
Tailored positioning to communicate your brand as an authority leader in your industry. Crafted copywriting and storytelling aligned with your brand voice and goals.
Events & Press Conferences
Branded events to engage media and audiences directly.
Influencer & Newswire Outreach
Our promoters and KOLs amplify your message on social media and paid advertorial publications in Southeast Asia.
Market Sectors.
BOA provides PR in the sectors of • Luxury & Fashion • Software & Tech • Beauty & Skincare • Healthcare, Dietary & Nutrition • Sports & Fitness • Consumer Retail & FMCG • Hospitality & Hotels • Mobile Games • Lifestyle & Leisure.
Our Clients & Case Studies.
1. Kraken - Crypto Exchange PR & User Acquisition, Southeast Asia.Blue Orange Asia developed a multi-channel campaign for Kraken combining PR, advertising and localized media outreach in Thailand. Messaging was adapted for both English-speaking crypto investors and Thai-language audiences to maximize reach and engagement. The campaign generated more than 95,000 user acquisitions in 3 months, while increasing Kraken’s regional brand visibility and platform traffic.
2. Watson Consumer Health - PR & Retail Awareness, Thailand. BOA developed a PR campaign for Watson Consumer Health in Thailand’s competitive health and wellness retail market. The strategy focused on generating media coverage, increasing product awareness and creating online engagement that supported consumer interest and retail visibility.
3. Tencent - Esports Advertorials, Indonesia & Southeast Asia Tencent partnered with Blue Orange Asia on digital marketing and brand visibility initiatives targeting esports audiences in Indonesia and Southeast Asia. The campaign adapted messaging and content for culturally diverse markets while maintaining a consistent regional brand identity across multiple digital channels.
4. Bitpay - International Crypto & Fintech PR, APAC. BitPay engaged BOA to strengthen its brand authority across the cryptocurrency and fintech sectors in Asia-Pacific. The campaign focused on securing high-value editorial exposure, building trust and increasing awareness of BitPay as a global crypto wallet and payment platform. Media coverage included leading international business and crypto publications such as Cointelegraph and Forbes Asia.
5. Bangkok Hospital - Healthcare PR & Medical Tourism, Asia. Blue Orange Asia was engaged to strengthen Bangkok Hospital’s visibility among international patients and reinforce its position within Asia’s medical tourism sector. The strategy combined healthcare PR with targeted media placements across regional travel, wellness and healthcare publications. We developed multilingual communications highlighting specialist treatments, patient care and Thailand’s position as a leading international healthcare destination.
Frequently Asked Questions.
What does a PR agency in Thailand do?
A PR agency in Thailand develops media strategy, press releases, journalist outreach and editorial opportunities across Thai and English-language media to build brand awareness, credibility and visibility.
How do I get media coverage for my business in Thailand?
We build a news angle around your brand, produce locally relevant Thai and English content, and place it through our existing relationships with Thai and international journalists rather than cold outreach.
Which media outlets can you target in Thailand?
Depending on the campaign, we work across Thai media including Bangkok Post, The Nation and Prachachat, and international/regional business media including Forbes, Bloomberg and Nikkei News.
Do you offer both earned PR and paid media placements?
Yes. We manage journalist outreach and earned PR as well as sponsored articles, advertorials, digital media buying and other paid placements across Thailand and Asia.
How quickly can a PR campaign launch in Thailand?
Once the strategy, content and media plan are approved, many campaigns can begin within approximately one week. Publication timing and organic media coverage vary according to the outlet, story and editorial process.
Benefits of PR in Asia.
Public relations builds credibility that advertising alone can't buy, third-party validation from trusted news sources carries more weight with your audience than a paid ad. Done well, it also strengthens your organic search visibility over time as authoritative outlets link back to your brand. Key benefits include: 1. Raises awareness of your product or service. 2. Increases brand recognition and trust. 3. Attracts new customers through earned, third-party credibility. 4. Builds long-term brand image and stakeholder relationships
What makes a strong PR article: 1. An attention-grabbing headline. 2. A strong opening paragraph that leads with the news quotes from executives or spokespeople. 3. Targeted keywords and strategic SEO links. 4 Supporting images or video. 4 A clear call to action.
Stake Named UFC's Official Partner - Press Release Written & Distributed by BOA Across Asia
Our PR Campaign That Went Viral. Blue Orange Asia wrote and managed the regional press release announcing Stake's partnership with UFC, the world's premier mixed martial arts organization, as its official partner. We secured distribution across Yahoo Finance, Crypto.news, Thailand Business News, Vietnam Times and LINE Today, giving the announcement reach across both crypto-native and mainstream financial audiences in Southeast Asia.
The partnership gives Stake, one of the world's largest crypto gaming brands, exclusive promotional tie-ins with UFC, including activity built around brand ambassador Israel Adesanya. UFC brings more than 625 million fans and 180 million social media followers globally, and its leadership framed the deal as part of a broader push to modernize how the organization engages fans through innovative partners. Stake has since extended the same playbook into Formula 1 sponsorship.
PR Trends in Asia.
- AI Integration. AI is becoming a key tool for media monitoring, sentiment tracking and content creation, helping PR teams move faster without losing editorial judgment.
- Focus on Authenticity and Trust. Brands are prioritizing transparency and genuine connection with audiences over polished, generic messaging.
- Local Storytelling. Understanding local cultures and preferences is essential for PR that resonates — a message that lands in Bangkok won't automatically land in Jakarta or Manila.
- Personalized Communication. PR is shifting toward tailored messaging for specific audiences and journalists rather than one-size-fits-all pitches. McKinsey research shows personalized targeting is now a top driver of engagement and purchase decisions, the same principle applies to earning journalist attention and media pickup.
Contact us Now, We’ll Show you How to Build your Brand Better.
[email protected] | +66 (0) 2 231 8047