Software, Tech Marketing Agency in Thailand.
Blue Orange Asia creates highly targeted software and consumer tech marketing campaigns for leading brands in Bangkok Thailand, Vietnam, KL Malaysia, Singapore and Hong Kong South East Asia.
Our software and tech client product marketing includes sportsbook gaming and SaaS cloud based software to cyber security, mobile apps and innovative gadget tech.
A few of the software and tech clients we have managed include ING Digital Software Solutions, Cisco Cyber Security, Payperhead Sportsbook, Stripe Payment Gateway and Tencent Games.
Software Marketing Services.
Our Software and Consumer Tech Marketing Services include • B2B Lead Generation Campaigns. • New User Acquisition Marketing. • PR and Marketing Campaigns. • CRM Management. • Google ADs • Software Tech App Marketing Campaigns. • Video Marketing. • PR Media Campaigns. • Software Tech Branding and Identity Design. • Software Website Content Creation. We also provide turnkey Software and Tech Whit label Solutions.
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The Different Types of Software.
We produce Software creative PR and Marketing campaigns for all types of software products including Saas Software, • Online Gaming White label Software, • Application Dev Software, • System software, • CRM Software, • E-Commerce Software, • Help Desk Software, • Inventory Management Software, • Project Management and Scheduling Software.
Whitelabel Solutions in Asia.
Whitelabel SaaS products have become very popular. White label software is a ready to use solution created by a manufacturer, designed for re branding by the customer to resell it under his own name. Most white label business use the Software-as-a-Service model of purchase, which implies software rental with monthly or annual payments and optionally a setup fee.
Essentials to Outstanding Software Marketing in Asia.
1. Know your product USP's and where you fit into the market. 2. Know you competitors and how to stand out. 3. Understand your customers. 4. Develop your unique pricing and special offers. 5. Develop your point of difference marketing strategy and original engaging content.
Software and Tech Trends in South East Asia 2024.
Tech Innovations: Singapore has long been established as a global financial centre and is now set to become the “Silicon Valley of Asia”. China’s tech giants Tencent, ByteDance, and Alibaba have plans to set up regional headquarters in the city-state. By doing so, they will be adding their names to a long list of other tech giants like Amazon, Google and Facebook, which have long established their presence in Singapore as their regional research and development hub.
Global sales tech firm Salesforce has also made investments into Singapore to set up its Artificial Intelligence (AI) centre. In addition, Stripe, another up and coming fintech company that specialises in digital payments have extended their engineering footprint in Singapore to better service its Southeast Asia’s 400 million prospective clients. Furthermore, the American tech giant Dell Technologies has leveraged the 5G mobile networks in Singapore to start a S$66 million R&D centre to drive innovation in the emerging technology- edge computing. Singapore is now also a hub for leading cyber security companies in the region.
Super Apps.
A super app combines the features of an app, a platform and an ecosystem in one application. It not only has its own set of functionalities, but it also provides a platform for third parties to develop and publish their own mini-apps on.
AI. Artificial intelligence (AI) is transforming many software and consumer tech industries in Asia, with countries like China and Singapore spearheading its adoption, from healthcare and finance to manufacturing and transportation. AI Spending in Asia/Pacific will grow to $35.2 billion by 2025.
AI and Data Analytics: The combination of AI and data analytics will continue to change the game for Asian businesses as it provides historical insights and drives decision-making. China and its tech giants, including Alibaba or Baidu, lead on AI innovation, contributing to local growth and popularity.
Blockchain Technology:
Transforming Trust and Transparency, Blockchain technology has emerged as a disruptor, providing a decentralized and secure way of transacting. Asian companies are increasingly recognizing blockchain’s potential to create trust, transparency and efficiency in various fields.
Within the financial sector, blockchain is changing the dynamics of payment and transaction delivery. Singapore, which is recognized for its robust financial ecosystem, has embraced blockchain to expedite swift and safe cross-border payments.
Next-Gen Connectivity: The advent of 5G technologies is a game changer in how businesses do business and interact. The rise of Asia as a home for groundbreaking 5G will have a huge impact on several sectors. One example is the automotive industry where 5G is driving the development and implementation of connected autonomous vehicles. Companies like Huawei are key to enabling the infrastructure required to advance this technology.
Augmented Reality and Virtual Reality. AR and VR and virtual reality’s existence is currently limited to the entertainment and gaming industry.But, the future prediction depicts that in the coming years AR will play a significant role in other sectors as well. It will not be surprising to see advancements in AR/VR technology in the healthcare, e-commerce and travel industry.
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