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Creative Marketing Consultants in Thailand: Asia.

Blue Orange Asia is award-winning marketing and advertising consultants in Bangkok, Thailand helping businesses expand and dominate across Asia. With over 20 years of experience, we craft growth strategies and plans for SMEs and global brands that drive real results.

As a trusted consultancy delivering better ideas and strategy, we’re not just marketers. We are your growth partners across Asia Pacific.

Growth Strategy Experts.

In a world full of noise, we provide you with positioning and strategy that brings clarity and vision to your future.  Enabling your B2B and B2C brand to stand out, perform and scale up in Asia far better. 

Contact us now, we'll show you how.  Book your free audit and consultancy call.

Why Choose our Marketing Consultancy in Asia.

BOA provides you with expert local insights, delivering solutions that align with your business goals, enabling your company to grow faster. From storytelling and content marketing to SEO and GEO, we amplify your brand visibility, attracting high value customer sales in your target market.

Our Marketing Consultant Services.

Marketing Strategy

We build bespoke, data driven marketing strategies tailored to your goals, industry and target markets across Asia. A strategy that defines your positioning, points of difference and value proposition.

B2B Marketing Consultancy

Blue Orange Asia is a specialist B2B marketing consultancy serving luxury, tech, SaaS, fintech and professional services brands expanding into Asia. We understand long sales cycles, complex buying committees and the B2B decision-maker landscape across Singapore, Thailand and APAC.

Brand Strategy & Positioning

Before any campaign goes live, your brand positioning must be airtight. We conduct brand audits, define your unique value proposition, develop brand voice and messaging, and create visual identity guidelines, ensuring every touchpoint in Asia tells a consistent, compelling story.

GEO & SEO Optimisation

We get your brand seen. From search engine optimisation and generative engine optimisation (GEO), ensuring you appear in AI-powered search results across Google, ChatGPT, and Perplexity.

Business Development & Growth Marketing

We build your unique desired long-term positioning, personality and value across the region with smart cross channel campaigns.

Thought Leadership

Building brand authority through personal storytelling content, media and LinkedIn across Asia. Content that creates brand trust and authority in your target markets.

Branding Consultancy

Identifying your target audience and conducting competitor analysis and trends.Brand development. Logo and visual identity creation. Brand voice and messaging.

Consumer Retail Execution

Covering physical retail, Lazada/Shopee e-commerce, social commerce and influencer activation as well as execution software helping consumer goods (FMCG) brands and field teams manage and optimize in-store sales, product placement, and merchandising.

marketing strategy consultants in asia

Who we work with.

We partner • Startups expanding into Asia • B2B SaaS companies • Web3 and Innovative Labs • Luxury premium brands •  Hospitality & travel brands • Fintech Software & Fashion • Health & consumer retail brands.

Markets We Serve.

Blue Orange Asia operates as a true Asia Pacific regional consultancy. We have active client work and market knowledge across:

  • Thailand; Our home market. Bangkok-based team with 20+ years of local experience.
  • Singapore; B2B, fintech and professional services regional hub.
  • Vietnam; One of Asia's fastest-growing markets. Strong performance brand-building expertise.
  • Malaysia; Consumer and B2B experience across Kuala Lumpur and national campaigns.
  • Hong Kong: Regional support for brands operating across the Greater Bay Area.
  • Philippines; Gaming and consumer marketing across Manila and key cities.

Why Choose Blue Orange Asia.

Global and regional brands trust and choose us because we have over 20 years of experience operating in Asia. Way before most of today's leading platforms existed. Award-winning creative content. Clio and Global Brands Awards recognition. Our clients include HSBC, Hilton Hotels Asia, ING Financial Services.

Outstanding Marketing Plans.

Marketing plans provide your company with a focus and ensures your advertising efforts are aligned with your business goals. Our original plans give you a clearly defined process how to market your brand or product on the most effective channels.

Our Marketing Strategy.

We create your business strategy based on your company's values and points of difference. Then we communicate your advantages by telling and selling your unique story with original ideas on the best media channels. Our outstanding strategy includes • Market overview • Defining your objectives • Competitive analysis • Positioning and value proposition • Original content messaging • Marketing mix and action plan • Timeline & KPI analytics.

Frequently Asked Questions

How much does a marketing consultant cost in Thailand and Asia?  Costs depend on scope,  project-based positioning and strategy work is typically quoted as a fixed fee, while ongoing consultancy runs on a monthly retainer. Full-service campaign execution (media, content, production) is quoted separately based on channel mix and budget. We provide a clear cost breakdown after an initial scoping call, rather than a generic price list, since Asia market-entry work varies significantly by country and industry.

What's the difference between a marketing consultant and a marketing agency? A marketing consultant advises on strategy, positioning, market entry, competitive analysis, without necessarily executing the campaigns. A marketing agency builds and runs the campaigns. BOA does both: we provide the strategic consultancy and the in-house creative, media and production teams to execute it, so strategy and delivery stay aligned instead of getting lost between two separate vendors.

Do you work with startups or only established brands? Both. We work with startups and SMEs expanding into Asia for the first time, alongside established global brands like HSBC, ING and Hilton entering new markets or repositioning against local competitors. Engagement scope adjusts accordingly startups typically start with a focused positioning and go-to-market project, while established brands often run ongoing retainers across multiple markets.

Do you offer one-off consulting or ongoing retainers? Both. A focused brand positioning or go-to-market strategy project typically runs four to eight weeks. Ongoing consultancy,  covering ongoing strategic advice, content and campaign performance is structured as a monthly retainer.

How do I choose the right consultant?  Look for a company with deep local market knowledge, experience, clear processes and proven results.

Key Aspects of Consultancy in APAC.

Consultancy in the Asia-Pacific region requires navigating complex, fast-growing and highly diverse markets. The industry demands a localized approach blending global expertise with cultural sensitivity, geopolitical awareness and a focus on digital transformation.

Trends in Asia.

Marketing consultant trends are influenced by AI personalised content creation and the rise of short form video. Navigating the changing landscape of social media and user generated content and will be key.

How to grow better in Asia ?  Contact us now, we'll show you how.

BOA

+66 (0) 2 231 8047 | [email protected]