VIDEO MARKETING TRENDS.
If you are looking to get your brand or product to really stand out from the clutter of the competition, creating original engaging video content is the answer. Film and video content with an outstanding advertising idea is a powerful medium that generates massive engagement. Video marketing is one of the most powerful ways to interact with modern customers in the digital space. Videos have become the most popular and preferred type of content on almost all online platforms. Video is an essential marketing ingredient for every business and company, building awareness, credibility and trust in your brand.
Video marketing trends in 2022 will include 1; Vloggers will become even more popular. 2; Brand and product storytelling will rule engagement. 3; There will be more live video streaming. 4; Demonstration Videos will become more mainsteam. 5; 360-Degree video experiences will rapidly become more desirable.
VIDEO MARKETING INSIGHTS.
1: VIDEO CONTENT IS BEING ENJOYED MORE AND MORE. Over 86% of all internet users in Europe and Asia are consuming more online video content every day on their devices. People from the age of 20 to 35 are watching the most online video content; up to 16 hours a week.
2: DEMAND FOR ORIGINAL VIDEO CONTENT IS RAPIDLY INCREASING. The preference for video content is not just limited to entertainment purposes. Video extends to brands and products. Studies show that 65% of consumers want to see more video content from a brand or business they support.
3: VIDEO IS NOE THE MOST POWERFUL MARKETING TOOL. Business success with video marketing grew to new unprecedented levels in 2021. More companies and brands now include video content as a key part of their digital marketing strategy.
4: VIDEOS ON A WEBSITE LANDING PAGE INCREASE CONVERSIONS BY 82%. This is because over 80% of consumers recall a video ad they viewed in the past 30 days.
5: CONSUMERS LOVE SEEING ORIGINAL VIDEOS ON SOCIAL MEDIA. Users are seeing videos increasingly on every platform. Whether it’s on blogs, Instagram, Tiktok. or YouTube, they are expecting more engaging video content.
6: VIDEO MARKETING GENERATES MORE LEAD GENERATION AND SALES. Video marketers get over 75% more brand awareness and qualified leads because they have excellent videos on their website.
7: VIDEO CONTENT HAS A MASSIVE INFLUENCE ON PURCHASING DECISIONS. Not only do videos keep users more engaged and entertained, they also play an important role in their decision-making process.
8: VIDEO AD SPENDING WILL INCREASE BY OVER 40% BY 2024. Given the contagious popularity of online films and videos, it should come as no surprise that the video market share in internet traffic is set to increase. It is estimated by 2022, over 85% of the global internet traffic will come from video streaming and video downloads.
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