Energy Drinks Marketing Agency in Bangkok, Thailand.
Blue Orange Asia has managed some of the leading sports, energy drinks and beverage brands in Thailand, South East Asia.
Our Sports and Energy Drinks creative services include • PR Media Outreach Campaigns • TV Commercials • Social Media Advertising Campaigns • New Product Marketing Campaigns • Programmatic Banner Advertising • Google ADs • YouTube Advertising • App Marketing.
Growth Insights in the Asian Energy Drinks Market.
The Asia-Pacific energy drink market is undergoing significant growth and transformation, with forecasts predicting it will reach USD 20.8 billion by 2025 and hitting USD 31.5 billion by 2030. Key trends contributing to this expansion include urbanization, a fast-paced lifestyle, a rising middle class, and an increasing focus on health and wellness.
The market features dominant global players like Red Bull, Monster Energy, and Rockstar Energy, alongside strong local brands such as Eastroc Super Drink and Hi-Tiger, and emerging brands like X-Gamer, M-150, and Extra Joss.
Sports, Energy Drinks Overview in Thailand.
Thailand is the largest and one of the most vibrant beverage markets in South East Asia. It marries tradition with innovation and boasts a diversity that caters to both local preferences and global influences. Some popular RTD energy drinks in Thailand include Carabao Energy Drink, Big Cola's Volt, Original Thai Red Bull Energy Drink, and Thai Red Bull Extra.
The energy and sports drinks market in Thailand is expected to generate US\$1.38 billion in revenue in 2024. The category in Thailand has long been dominated by two major domestic players, Osotspa Plc and Carabao Group.
Health and wellness are becoming very important, driving better-for-you innovation within beverages. Health Juices include pomegranate juice, pineapple juice and green juice. Healthy tea includes herbal tea, green tea, matcha and peppermint tea. Low-calorie soda brands and labels account for less than 10% of the Thai carbonates market. Sales of these drinks increased by a 20% in 2025.
Indonesia. Indonesia has the fastest growing energy drink market in Southeast Asia.
China. Red Bull was the best-selling energy drink in China in 2020, accounting for 52% of all energy drink sales. Eastroc Super Drink was the second best-selling energy drink in China in 2020, with a 15%market share.
Japan. Energy drinks have been sold in Japan as "soft drinks" since 2006 and the market is growing annually. Children and adults can buy energy drinks without restrictions in convenience stores and vending machines.
TOP SPORTS, ENERGY DRINKS IN ASIA.
Red Bull. In 2020, Red Bull was the best-selling energy drink in China, accounting for around 55% of all energy drink sales. Dietrich Mateschitz founded Red Bull in Austria in the 1985 inspired by functional drinks from Asia.
Eastroc Super Drink.In 2020, Eastroc Super Drink was the second best-selling energy drink in China, with a market share of 15%.
Krating Daeng The name comes from the gaur, a large wild bovine of Southeast Asia. The drink's logo features two red gaurs charging at each other against a sun.
MAJOR DRINKS BRANDS IN ASIA.
• Monster Energy Company.
• Rockstar Energy Drink.
• Coca-Cola HBC.
• PepsiCo.
•Eastroc Beverage(Group) Co., Ltd.
•Fujian Dali Food Group Co., Ltd.
Energy Drink Trends in Asia.
Energy drink trends in 2025 include sugar reduction, natural ingredients, functional benefits, and flavor innovation. Consumers are seeking healthier options with natural caffeine sources and ingredients like vitamins, matcha, ginseng and L-tyrosine. Niche markets like sports gamers and fitness enthusiasts are also driving demand for specialized energy drinks.
• Sugar Reduction:Sugar-free and low-calorie options are popular, with a growing focus on natural sweeteners and reduced sugar formulations.
• Natural Ingredients: Consumers are increasingly preferring natural caffeine sources like green coffee extract and green tea extract, along with vitamins, minerals, and adaptogens.
• Functional Benefits: Energy drinks are incorporating ingredients that enhance performance, focus, and recovery, appealing to fitness enthusiasts, gamers, and athletes.
• Flavor Innovation:New flavor fusions, craft citrus flavors, floral flavors, and nostalgic flavors are gaining traction.
• Niche Markets:Gamer-specific energy drinks and Health fitness-focused energy drinks are gaining popularity, catering to the needs of these specialized groups.
• Sustainable Practices:
Brands are increasingly prioritizing eco-friendly practices, from sourcing ingredients to packaging.
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