ENERGY DRINKS MARKETING AGENCY IN BANGKOK THAILAND.
Blue Orange Asia has managed some of the leading sports, energy drinks and beverage brands in Thailand, South East Asia. Our Energy Drinks creative services include • PR Media Outreach Campaigns • TV Commercials • Social Media Advertising Campaigns • New Product Marketing Campaigns • Programmatic Banner Advertising • Google ADs • YouTube Advertising.
Dynamic Growth and Opportunities in the Asian Energy Drink Market.
The Asia-Pacific energy drink market is undergoing significant growth and transformation, with forecasts predicting it will reach USD 20.8 billion by 2025 and hitting USD 31.5 billion by 2030. Key trends contributing to this expansion include urbanization, a fast-paced lifestyle, a rising middle class, and an increasing focus on health and wellness.
The market features dominant global players like Red Bull, Monster Energy, and Rockstar Energy, alongside strong local brands such as Eastroc Super Drink and Hi-Tiger, and emerging brands like X-Gamer, M-150, and Extra Joss.
Sports, Energy Drinks Overview in Thailand.
Thailand is the largest and one of the most vibrant beverage markets in South East Asia. It marries tradition with innovation and boasts a diversity that caters to both local preferences and global influences. Some popular energy drinks in Thailand include Carabao Energy Drink, Original Thai Red Bull Energy Drink, and Thai Red Bull Extra. The energy and sports drinks market in Thailand is expected to generate US\$1.38 billion in revenue in 2024. The category in Thailand has long been dominated by two major domestic players, Osotspa Plc and Carabao Group.
Health and wellness are becoming very important, driving better-for-you innovation within beverages. Low-calorie soda brands and labels account for less than 10% of the Thai carbonates market. Sales of these drinks increased by a 20% in 2024.
Indonesia. Indonesia has the fastest growing energy drink market in Southeast Asia.
China. Red Bull was the best-selling energy drink in China in 2020, accounting for 52% of all energy drink sales. Eastroc Super Drink was the second best-selling energy drink in China in 2020, with a 15%market share.
Japan. Energy drinks have been sold in Japan as "soft drinks" since 2006 and the market is growing annually. Children and adults can buy energy drinks without restrictions in convenience stores and vending machines.
TOP ENERGY DRINKS IN ASIA.
Red Bull.
In 2020, Red Bull was the best-selling energy drink in China, accounting for around 55% of all energy drink sales. Dietrich Mateschitz founded Red Bull in Austria in the 1985 inspired by functional drinks from Asia.
Eastroc Super Drink.
In 2020, Eastroc Super Drink was the second best-selling energy drink in China, with a market share of 15%.
Krating Daeng
The name comes from the gaur, a large wild bovine of Southeast Asia. The drink's logo features two red gaurs charging at each other against a sun.
OTHER MAJOR DRINKS BRANDS IN ASIA.
• Monster Energy Company.
• Rockstar Energy Drink.
• Coca-Cola HBC.
• PepsiCo.
•Eastroc Beverage(Group) Co., Ltd.
•Fujian Dali Food Group Co., Ltd.
Contact us Now, We’ll Show you the Most Effective Way to Market your Drinks Brand.
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