Display advertising plays a crucial role in digital marketing, both for direct response campaigns and brand awareness campaigns. Display, often known as banner advertising, can be a relatively cheap method of exposing your brand to large numbers of potentially relevant audiences. Unlike search adverts, display adverts appear on actual websites rather than in search results. Adverts are delivered through various networks, the largest of which is the Google Display Network.
Remarketing is a great way to gain business that might previously have been lost. Remarketing allows advertisers to target previous visitors to their website through other websites or platforms. Passion Digital manages the two main types of remarketing through Google AdWords and Facebook. Remarketing through Google AdWords allows advertisers to remarket to past visitors through the Google Display Network using text, image or video adverts. We can also manage remarketing campaigns on YouTube as well, using video adverts.